GIA Diamonds Do Good (DDG) Practice Test

Question: 1 / 400

Why did Australians promote jewelry set with smaller gems instead of larger stones?

To reduce costs

Because of market preferences

To compete with larger producers

They believed the CSO's marketing favored large stones

The preference for smaller gems in Australian jewelry promotion is rooted in the belief that the Central Selling Organization's (CSO) marketing strategies primarily favored larger stones. This led Australian jewelers to focus on smaller gemstones, positioning their products differently in the market. By emphasizing smaller gems, they could cater to a niche audience that appreciated the unique qualities and affordability of these stones, setting themselves apart from the larger producers who dominated the industry with their emphasis on larger diamonds. This strategic decision not only aligned with a specific market segment but also reflected a broader trend where consumers began to appreciate the beauty and value of smaller gems, valuing them for factors beyond just size.

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