What is a fundamental aspect of the Diamonds Do Good approach?

The Diamonds Do Good approach focuses on long-term benefit continuity because it prioritizes sustainable practices that ensure ongoing positive impacts for communities, the environment, and the diamond industry. This philosophy emphasizes the importance of creating lasting changes that improve the lives of individuals involved in the diamond supply chain and contributes to overall community development. Such practices help build trust with consumers and stakeholders, fostering a more ethical and responsible industry.

By focusing on long-term benefits, Diamonds Do Good aims to support initiatives that promote education, health, and economic opportunities, ensuring these advantages persist over time rather than being limited to short-term gains or transactional benefits. This long-term perspective is essential for addressing complex issues related to resource management, social equity, and environmental stewardship within the diamond sector.