What is the name of the program adopted by De Beers in 2007 to address criticisms of its SOC program?

The program adopted by De Beers in 2007 to address criticisms of its Supplier of Choice (SOC) program is known as Supplier of Choice 2. This revised approach was aimed at improving relationships with the diamond supply chain stakeholders, focusing on responsible sourcing and the ethical considerations surrounding diamond production and trade. By enhancing the original Supplier of Choice program, De Beers sought to foster transparency, support sustainable practices, and ensure that the diamond supply chain benefits all parties involved.

The name indicates an evolution of the initial program, signaling that adjustments have been made to better align with stakeholder needs and address previously raised concerns. This emphasis on improvement and response to critique is what makes Supplier of Choice 2 the correct answer, highlighting De Beers’ commitment to adapting its strategies to the changing landscape of the diamond market and ethical sourcing.