What type of support does Diamonds Do Good aim to attract through its branding efforts?

Diamonds Do Good focuses on attracting support for community engagement and ethical sourcing primarily because its mission revolves around promoting responsible practices within the diamond industry. This means encouraging stakeholders, including consumers, jewelers, and miners, to prioritize ethical sourcing and support community initiatives. By highlighting the positive impacts of diamonds when they are sourced ethically, the organization aims to foster a connection between consumers and those communities involved in diamond production. This attraction of support is essential to ensuring that diamonds contribute to social good, empowering local communities, and enhancing the overall perception of the diamond industry. The emphasis is on creating a narrative that aligns with the values of sustainability, social responsibility, and community development.