What was the purpose of establishing the Diamond Information Center and the Diamond Promotion Service?

The establishment of the Diamond Information Center and the Diamond Promotion Service was primarily aimed at enhancing diamond marketing efforts. These organizations were created to promote the desirability and significance of diamonds to consumers, thereby fostering a larger and more active market for diamond jewelry. They provided information and resources to both retailers and consumers, emphasizing the emotional and cultural values associated with diamonds, particularly in engagement and bridal jewelry contexts.

By focusing on marketing, these organizations sought to increase public awareness and engagement with diamonds, assisting retailers in effectively communicating the value of diamonds to potential buyers. This effort contributed to the overall growth and stability of the diamond industry by ensuring that consumers understood the importance and allure of diamonds as a cherished symbol in various life events.