Who is primarily identified as a wholesaler in the diamond industry?

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In the diamond industry, a wholesaler is typically a person who sells diamonds in bulk to retailers rather than to the end consumers. This role is crucial in the supply chain as wholesalers act as intermediaries between those who supply the rough diamonds, such as miners, and those who sell finished products to the public, such as retailers. Wholesalers usually purchase diamonds in large quantities, which allows them to offer advantages in pricing and availability to retailers, who then focus on merchandising the diamonds to consumers. This distinction underscores the wholesaler's position as a key player in distribution rather than directly engaging in retail sales or appraisal activities.

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